HomeFinance7 Ways to Improve Your Small-Business Website

7 Ways to Improve Your Small-Business Website

Nearly 1 in 2 individuals who go to your web site will take a look at just one web page earlier than leaving, in accordance to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second choice to bounce from one web site to one other is simple — determining how to preserve shoppers’ consideration isn’t so easy.

To generate a optimistic first impression and make your small-business web site extra customer-friendly, contemplate these seven ideas.

1. Ask for suggestions

Jennifer Fortney, founder and president of Cascade Communications — a digital public relations and advertising communications firm — tells individuals to search out unbiased suggestions instantly after designing an internet site. She focuses on serving to companies inform their tales strategically, and to obtain that, enterprise house owners have to be in a position to see their merchandise by way of shoppers’ eyes.

If you’re uncertain which questions to begin with, Lesa Seibert, CEO and CFO of Mightily, a digital-first model promoting company, and Xstreme Media, an internet design and digital advertising agency, suggests the next:

  • Why did you select us as an alternative of our rivals?

  • Why did you develop into a buyer?

2. Invest in visuals

Candice Stennett, vice chairman of selling on the Service Corps of Retired Executives, or SCORE, is accountable for the small-business networking group’s on-line presence and stresses the significance of utilizing high-quality pictures and movies. Instead of counting on inventory pictures, she says hiring an expert photographer may very well be price the additional cash. She additionally recommends in search of alternatives to add pictures of menu objects, retail merchandise, the small enterprise’s house owners and real-life prospects.

3. Double down on cellular responsiveness

According to the Contentsquare report, 64% of web site site visitors comes from smartphones. Maybe you’ve already examined out your web site to be certain it’s mobile-friendly, however Seibert cautions towards stopping there. Instead, contemplate together with solely a very powerful data in your cellular web site. Sometimes, packing all of the desktop elements into the cellular model could make it troublesome for shoppers to navigate an internet site on the go.

4. Make it straightforward for patrons to contact you

Make certain your contact data is simple to spot, and check out to keep away from utilizing contact types.

“It makes me not trust you,” Stennett says about utilizing a contact type as an alternative of an e-mail tackle or cellphone quantity. “It makes me feel as if your site might not be credible or trustworthy or reliable.”

Fortney says you might want to think twice before including a phone number, though, unless you own a service-based business. Sometimes, she adds, it’s more cost-effective from a time management perspective to respond to emails on your own schedule, as opposed to being reachable by phone all day.

5. Prioritize accessibility

It’s extremely important that your website is accessible to people who are blind or visually impaired, Seibert says. And this goes beyond adding alternative, or alt, text to images. She says it involves taking color palettes and navigation into account too.

For more information on improving your website’s accessibility, she suggests consulting The American Printing House for the Blind. You also can browse the World Wide Web Consortium’s Web Content Accessibility Guidelines, which are helping to establish international standards for website accessibility.

6. Identify key integrations

The integrations you might contemplate depend on your industry and whether you’re active on social media channels. Seibert mentions e-commerce platforms, like WooCommerce, for online businesses and reservation software for restaurants, such as OpenTable.

And make sure to incorporate social media feeds you post on regularly, like Twitter or Facebook, Stennett adds. This can be done with plug-ins or widgets.

7. Update quarterly

Stennett recommends doing quarterly reviews of your website to ensure everything is up to date, working correctly and still relevant. Pretend you’re a potential customer navigating the page and check for any unforeseen hiccups.

(*7*) she says. “Make it easy for me to give you my money and to support your business.”

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