HomeFinanceApple CEO Tim Cook calls for "massive campaign" against fake news

Apple CEO Tim Cook calls for “massive campaign” against fake news

What to do about viral 'fake news'

Apple CEO Tim Cook desires the tech business to take motion against “fake news” tales which are polluting the net.

“There has to be a massive campaign. We have to think through every demographic,” Cook stated in a uncommon interview.

Speaking with The Daily Telegraph newspaper, Cook additionally stated “all of us technology companies need to create some tools that help diminish the volume of fake news.”

Other main tech firm CEOs, like Facebook boss Mark Zuckerberg, have spoken about the issue in latest months. But Cook’s feedback have been rather more frank.

According to the Telegraph, he stated made-up tales and hoaxes are “killing people’s minds.”

And he known as the “fake news” plague “a big problem in a lot of the world.”

The time period “fake news” was initially coined to explain on-line tales which are designed to deceive readers. Often instances these tales are shared on Facebook and different social networking websites to generate income for the creators. Other instances the tales are primarily propaganda made up for political functions.

These sorts of tales acquired widespread consideration earlier than and after the American election. Fictional tales with titles like “Pope Francis shocks world, endorses Donald Trump for president” gained hundreds of thousands of clicks.

It could be very troublesome for net surfers to inform the distinction between official news sources and fakes.

That’s the place corporations like Apple are available in.

In the Telegraph interview — a part of a multi-day European journey — Cook stated “too many of us are just in the complain category right now and haven’t figured out what to do.”

He urged each technological and mental options.

“We need the modern version of a public-service announcement campaign. It can be done quickly if there is a will,” Cook informed the newspaper.

What he described is music to the ears of media literacy advocates.

“It’s almost as if a new course is required for the modern kid, for the digital kid,” Cook stated.

There are scattered efforts in some faculties to show media literacy, with a concentrate on digital abilities, however it’s on no account common.

When requested if Apple would decide to funding a PSA marketing campaign, an Apple spokesman stated the corporate had no additional touch upon Cook’s interview.

The Apple CEO additionally recommended that tech corporations may also help weed out fake tales, although he added, “We must try to squeeze this without stepping on freedom of speech and of the press.”

Apple’s personal Apple News app has been credited with being a comparatively dependable place to seek out info.

The firm “reviews publishers who join Apple News,” BuzzFeed famous final December.

And the app has a “report-a-concern function where users can flag fake news or hate speech.”

Facebook lately began working with fact-checkers to check “warning labels” that present up when customers share made-up tales.

Cook, within the newspaper interview, expressed optimism that the “fake news” plague is a “short-term thing — I don’t believe that people want that at the end of the day.”

CNNMoney (New York) First revealed February 11, 2017: 8:00 PM ET

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