PARK CITY, UTAH — Kodiak, whose portfolio consists of meals that includes 100% entire grains and excessive protein, has secured an funding from Patricof Co, a specialised personal funding platform for skilled athletes. Financial particulars of the funding weren’t disclosed.
Athletes collaborating in the funding spherical embody National Football League gamers Joe Burrow and Travis Kelce, National Basketball Association participant Rudy Gay, former Major League Baseball participant CC Sabathia, tennis participant Sloane Stephens and a number of other dozen different athletes.
Patricof joins present investor L Catteron, which acquired Kodiak final yr.
Based in Park City, Utah, Kodiak provides an assortment of entire grain pancake and waffle mixes, frozen waffles and pancakes, oatmeal, baking mixes and snacking merchandise. The firm is led by co-founder and chief government officer Joel Clark and co-founder and president Cameron Smith. Products are bought in 26,000 doorways nationwide.
“Through this long-term partnership, we not only have an opportunity to fuel notable players and insiders within the sports world who’ve found their recipe for success, but we are also connecting them directly with our mission to inspire healthier eating and active living,” Mr. Clark mentioned.
In addition to the funding, Patricof mentioned it can collaborate with Kodiak to create an Athlete Advisory Council, facilitating quarterly conferences between the athlete buyers and c-level executives to co-create new meals merchandise, advertising and marketing campaigns and sustainability initiatives.
Patricof’s different investments in the meals and beverage area embody Irvine, Calif.-based Orgain, a plant-based vitamin firm that manufactures and markets powders, ready-to-drink drinks and vitamin bars, and Daily Harvest, a New York-based producer of plant-based frozen meals.