ANAHEIM, CALIF. — Five emerging food brands are launching the Clean Oil Crew campaign to promote products formulated with butter, ghee, olive oil, avocado oil, coconut oil and nut oils. The group, which includes A Dozen Cousins, Cappello’s, LesserEvil, Primal Kitchen and RIND Snacks, goals to coach and encourage customers to keep away from vegetable and seed oils.
The initiative is debuting at Natural Products Expo West, held March 8-12 in Anaheim.
“At LesserEvil, we have been conscious about the ingredients we use since day one because we define better-for-you as minimal processing — just like you would make it at home,” stated Charles Coristine, chief govt officer of LesserEvil. “Vegetable and seed oils are becoming more and more common in our natural food world, which is why we called upon A Dozen Cousins, Cappello’s, Primal Kitchen, and RIND Snacks to help us educate consumers about the processing of clean oils and the benefits of these oils to human health. We want everyone to join us and redefine what it means to be a clean brand and conscious consumer.”
Consumers might buy a Clean Oil Crew limited-edition starter pack, that includes merchandise and vouchers from taking part manufacturers, at lesserevil.com. The marketing campaign will embrace instructional content material and assets on social media. More info could also be discovered at cleanoilcrew.com.
LesserEvil Healthy Brands, LLC, Danbury, Conn., produces natural popcorn, puffs, grain-free snacks and cookies. A Dozen Cousins, Los Angeles, affords ready-to-eat merchandise impressed by Creole, Caribbean and Latin American recipes. Cappello’s, Boulder, Colo., makes grain-free pasta, frozen pizza and vegan cookie dough made with almond flour. Primal Kitchen, Oxnard, Calif., creates condiments, sauces, cooking oils and pantry staples which can be free from dairy, gluten, grain, refined sugar and soy. RIND Snacks, New York, is a model of dried fruit merchandise that includes the peel, which packs extra diet and reduces meals waste.