HomeFoodConvenience, indulgence offer innovation opportunities | 2021-08-30

Convenience, indulgence offer innovation opportunities | 2021-08-30

CHICAGO — After being launched or reintroduced to the kitchen throughout the pandemic, greater than half of customers say they’ll proceed creating extra meals from residence sooner or later, based on knowledge from IRI.

New merchandise launched throughout the pandemic, like Tyson Foods Inc.’s Instant Pot Kits and Giant Co.’s refrigerated pizza dough, largely centered on in-home comfort. The development is predicted to proceed at the same time as vaccination charges improve and extra customers slowly return to pre-pandemic actions.

IRI predicted the post-COVID innovation panorama will see extra merchandise designed for small kitchen home equipment and extra meal kits with various levels of ready meals.

“There are big opportunities in meal solutions,” mentioned Joan Driggs, vice chairman of content material and thought management at IRI. “Even though you may consider yourself a cook, a lot of times you’re just looking for something that offers an extra layer of convenience, even if it’s just for part of that meal component.”

Consumers have flocked to the frozen aisle over the previous 18 months looking for greens, aspect dishes, entrees and extra. IRI pointed to Nestle SA’s Life Cuisine low-carb frozen meals for example. Launched in April 2020, the better-for-you and easy-to-prepare entrees ended the yr with an estimated $50 million to $100 million in gross sales.

Convenience will probably be a key driver for frozen innovation in 2022 and past, based on IRI. Ms. Driggs cited zucchini spirals, cauliflower-based baked meals and frozen worldwide delicacies as examples.

“The frozen department really got a lot of new buyers during the pandemic,” she mentioned. “People are realizing it can be high-quality, especially young people who don’t have any of the negative feelings toward frozen that maybe their grandparents or parents do. I still see opportunities to make eating at home or even preparing food to take to work or school easier.”

Frozen treats, LTOs ship indulgence

Frozen treats characterize one other rising pocket of demand. Recent improvements embody Nestle’s Häagen-Dazs Heaven ice cream, which options one-third fewer energy than common ice cream, and Unilever PLC’s Talenti Gelato Layers line, which options distinctive taste combos and a dairy-free selection.

Emerging manufacturers reminiscent of Rebel Creamery and The Mochi Ice Cream Co. are also assembly demand for indulgent frozen treats. Their keto-friendly ice cream and bite-size frozen treats noticed $97 million and $44 million in first-year gross sales in 2020, respectively.

IRI expects demand for permissible indulgence, particularly in assist of dietary restrictions or life-style diets, will proceed accelerating within the months forward. Lifestyle diets had been among the many fastest-growing product attributes in 2020, with greenback gross sales of ketogenic and Whole 30 merchandise up 17% and gross sales of low glycemic, low-carb and paleo merchandise up 16%. Other key attributes included artisanal, handmade and craft, which grew between 14% and 17%.

“People are really looking toward indulgent products, premium products and super premium products to elevate their experience,” Ms. Driggs mentioned, pointing to Rebel Creamery’s breakout success. “It’s a keto-friendly frozen treat, but it’s got the indulgence, so it fills a gap in the marketplace.”

Opportunities additionally exist for manufacturers to faucet into demand for indulgent merchandise with limited-time choices that drive selection. IRI pointed to General Mills, Inc.’s regular stream of Pillsbury LTOs, which incorporates Pokémon- and football-themed cookie dough traces. Other current examples embody Unilever’s limited-edition pink and inexperienced Oreo cookies selling Lady Gaga’s newest album, Paw Patrol-themed macaroni and cheese from the Kraft Heinz Co. and Crystal Pepsi from PepsiCo, Inc.

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