HomeFoodCustom Foods unveils new name | 2021-08-11

Custom Foods unveils new name | 2021-08-11

SANTA FE SPRINGS, CALIF. — Custom Foods has rebranded as Custom Bakehouse, a transfer the 27-year-old firm stated higher displays its legacy as a non-public label co-packer of baking and drink mixes in addition to its increasing product portfolio.

In addition to the company rebranding, Custom Bakehouse stated it has launched an built-in company web site: www.custombakehouse.com. The new web site supplies direct-to-consumer functionality, together with the flexibility to buy your entire Custom Bakehouse household of manufacturers, together with its new Shine Bakehouse line of handy, protein-packed pancake, muffin and dessert mixes, which launched this summer time. 

“As we embark on this journey as Custom Bakehouse, we bring along our longstanding commitment to producing high-quality, great tasting mixes that align with consumer trends,” stated Randy Newbold, president and chief government officer of Custom Bakehouse. “By unveiling our new name and exciting new Shine Bakehouse line of plant-based protein baking mixes, we are signaling that Custom Bakehouse is poised for unprecedented growth.”

Founded in California in 1994, Custom Bakehouse started as a non-public label co-packer for a number of premium retail and specialty manufacturers. While persevering with to develop the industrial aspect of the enterprise, the corporate has lately additionally carved out a distinct segment within the direct-to-consumer area, with its acquisitions of Marie Callender’s Corn Bread and Sticky Fingers Bakeries in 2018.

“Building on our longstanding competencies in custom food formulation and industrial blending, Custom Bakehouse has successfully expanded into the direct-to-consumer marketplace, too,” Mr. Newbold stated. “As we grow, we are committed to using high-quality ingredients, carefully sourced and creatively crafted, to provide an indulgent experience that consumers can feel good about … just as we always have.”

In June, Custom Bakehouse launched Shine Bakehouse. Made with plant-based protein and stone floor entire wheat flour, the new line of eight protein-packed pancake, muffin and dessert mixes has no synthetic flavors, artificial colours or preservatives or hydrogenated oils.

“Busy people love having a convenient option for homemade baked goods,” Mr. Newbold stated. “With Shine, families can enjoy better-for-you baking mixes that are easy to make and worth indulging.”

Custom Bakehouse additionally has added to its Sticky Fingers Bakeries line of “just add water” premium mixes. Taking the model past scones, Custom Bakehouse has added three new merchandise below the model: chocolate chip cookie, fudge brownie and banana muffin mixes. In addition to the product launch, Custom Bakehouse stated it has carried out a packaging refresh for all Sticky Fingers conventional, seasonal and gluten-free mixes.



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