AMERSFOORT, THE NETHERLANDS — FrieslandCampina Ingredients printed a report centered on 5 trends set to drive the meals, beverage and complement industries in 2022. Titled “Shaping the future of nutrition,” the report provides insights into shopper analysis to assist manufacturers establish areas for innovation and new product improvement.
Planet-forward nutrition is a key pattern, with 65% of customers believing meals and nutrition manufacturers ought to do extra to guard the planet, in accordance with the report. The firm careworn that constructing belief by transparency might be essential for manufacturers as customers grow to be more and more ethically and environmentally aware.
Resilience is one other pattern, stemming from the stress created by the pandemic. FrieslandCampina predicted customers in 2022 will search to get better and defend their futures by constructing extra resilience in each physique and thoughts. Sixty % of customers mentioned enhancing their basic wellness is a primary precedence, with sleep, temper and bodily health on the prime of the agenda, in accordance with the report. A associated pattern is intestine well being, with two in three customers recognizing intestine well being as a key a part of attaining total well-being.
Other trends recognized within the report embody flexitarian existence, pushed by extra customers incorporating plant-based components into their weight loss program alongside conventional protein sources, and wholesome growing older, pushed by a worldwide inhabitants that’s getting older.
“COVID-19 has put health and wellness concerns front of mind, both for the individual and for the collective global population,” mentioned Vicky Davies, international advertising and marketing director for efficiency, lively and medical nutrition at FrieslandCampina. “At the same time, the pandemic has sharpened focus on sustainability and how environmental health influences our current and future well-being. It is crucial for brands to embrace and steer these trends.”