HomeFoodGen Z, millennials seek comfort with a side of function

Gen Z, millennials seek comfort with a side of function

NEW YORK — Young adults plan to steadiness their comfort meals consumption by including extra plant-based and purposeful meals this yr, in line with a new survey from The Food Group.

The meals and beverage advertising and marketing company surveyed 200 adults ages 21 to 40 throughout the United States and located practically half plan to buy extra plant-based merchandise, regardless that the bulk recognized as meat eaters or flexitarians. Nearly 6 in 10 plan to extend their purposeful meals purchases, with fruits, greens, seafood and nonalcoholic drinks like espresso, tea and kombucha among the many prime classes they’re seemingly to decide on.

Still, The Food Group expects the pandemic-driven comfort meals development will proceed in 2022, with 33% of respondents planning to eat extra comfort meals this yr and 44% planning to eat about the identical quantity as final yr. Two-thirds of shoppers mentioned they eat comfort meals three or extra days per week.

Comfort Food Chart

Pizza, tacos and fried hen have been among the many prime comfort meals, however Gen Z and millennial buyers plan to steadiness them with plant-based choices, akin to topping their pizza with meat-free pepperoni or sausage, in line with the survey. Ice cream, cookies and donuts have been among the many prime sugary/dessert gadgets, whereas potato chips, beef jerky and popcorn have been favorites within the savory/salty snack class.

The overwhelming majority (98%) of respondents mentioned it’s no less than considerably vital to eat purposeful meals, and 78% indicated this can be very or crucial.

Functional meals and plant-based alternate options have been particularly vital for shoppers ages 21 to 30. More than half (51%) mentioned they ate extra purposeful meals within the final two years, in comparison with 43% of shoppers ages 31 to 40. Younger respondents additionally usually tend to deal with making more healthy choices this yr, with 66% of shoppers ages 21 to 30 planning to extend their consumption of purposeful meals, in comparison with 53% of shoppers ages 31 to 40.

Overall, 80% of respondents often buy no less than one plant-based meat or dairy various, with almond milk, vegetable/bean-based merchandise, nondairy creamer, grain-based merchandise and nondairy ice cream among the many hottest gadgets. Forty-four p.c of respondents mentioned they are going to buy extra plant-based merchandise this yr, and that quantity was even larger for shoppers ages 21 to 30 years outdated (57%).

“The survey results indicate the growth of the plant-based industry is not slowing down,” mentioned Matt Cotter, chief govt officer at The Food Group. “Consumers are considering a variety of factors when it comes to food — not just price and taste, but also nutrition, sustainability and how it fits into their lifestyle. ‘Functional comfort foods’ will continue to be the trend as consumers look for ways to enjoy their favorite foods, but with more mindful ingredients.” 

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