CHICAGO — Mondelez International, Inc. on Jan. 3 introduced it has accomplished the acquisition of Chipita SA, a quickly rising world baker of packaged truffles and pastries. The transaction was first introduced in May 2021.
Founded in Athens, Greece, greater than 40 years in the past, Chipita SA generated gross sales of about $580 million in 2020. The firm’s merchandise embrace croissants, bagel chips, cake bars, biscuits and spreads bought largely underneath the 7Days, Chipicao and Fineti manufacturers. Chipita’s merchandise are made in 13 manufacturing crops and are marketed in additional than 50 international locations (together with the United States), reaching two billion customers.
“We are delighted to formally welcome Chipita Global SA into Mondelez International, bringing together our strong brands and heritage, as we continue to deliver great-tasting snacks and innovate across our brands to meet a wide range of changing consumer needs,” stated Dirk Van de Put, chairman and chief government officer of Mondelez International. “Chipita’s iconic brands and significant scale across so many attractive geographies make them a strong strategic complement to our existing portfolio and future growth ambitions in Europe and beyond.”
A proper integration course of will take impact over the following six months.
Mondelez stated it plans to make use of Chipita’s Central and Eastern European distribution community capabilities to reinforce its personal distribution within the area, whereas persevering with to introduce its manufacturers to new international locations within the area and past. The firm additionally expects to construct on Chipita’s differentiated capabilities with extra procurement and manufacturing experience.
In North America, Chipita since 2017 has been a part of CCP, a three way partnership with Catamo and Alberto Romo of Proan, a serious meals producer in Mexico. The enterprise sells mini croissants underneath the Vuala model in Mexico.
The acquisition of Chipita to kick off 2022 follows an lively 12 months of acquisitions for Mondelez in 2021 during which the corporate acquired Grenade, a number one UK efficiency vitamin firm; Gourmet Food Holdings, a number one Australian firm within the premium biscuit and cracker class; and Hu, a US better-for-you snacking firm.