HomeFinanceShopify vs. Shopify Plus: Which Is Right for Your Business?

Shopify vs. Shopify Plus: Which Is Right for Your Business?

Shopify Plus is the enterprise model of the top-rated Shopify e-commerce platform. For most, the deciding issue between Shopify vs. Shopify Plus is value.

Comparing simply the month-to-month account and bank card charges, the exhausting value break-even level between Shopify vs. Shopify Plus is about $800,000 in month-to-month gross sales. However, a worthwhile and growth-focused e-commerce enterprise with round $2 million in annual revenues can nonetheless discover loads of worth in Shopify Plus. This complete comparability will assist you determine which of those choices makes extra sense for your distinctive enterprise.

Starts at $2,000 per thirty days

-Full vary of cost processing choices (together with Shopify Payments)
-Multichannel gross sales instruments allow you to promote through marketplaces, social apps, and extra
-Credit card processing with fraud safety
-Built-in delivery labels and discounted charges

Everything Shopify provides plus:
-Accept over 10,000 orders per minute
-Run a number of web sites from one administration dashboard
-Offer customer-based pricing together with wholesale tiers
-Customize the person expertise with AI know-how
-Customize delivery processes

-Limited person accounts
-Higher bank card processing charges

-Monthly pricing
-The added studying curve for enterprise instruments

Email, cellphone, and chat help for all plans

Dedicated Launch Manager and ongoing Merchant Success Manager

-Startups and side-gig sellers
-Dropship and print-on-demand product gross sales
-Multichannel ecommerce companies (i.e. promoting throughout a number of web sites, marketplaces, and social media channels)

-High-volume multichannel sellers with annual revenues over $2M
-Businesses needing volume-focused gross sales instruments
-Sellers managing a number of country-specific or wholesale web sites

Shopify: Best for startup to mid-size e-commerce shops

Source: Shopify

Shopify’s three small-business plans are excellent for all forms of e-commerce companies, from startups and side-gigs as much as sellers processing hundreds of orders every day. Shopify’s economical flat-rate enterprise plans value $29, $79 and $299 and ship instruments that allow you to shortly launch a starter web site and develop it to a multimillion-dollar on-line enterprise.

All Shopify flat-rate plans ship fashionable, customizable web site designs, multichannel gross sales through Amazon, eBay, Facebook Shop, Instagram, in addition to dropshipping, built-in delivery labels, stellar advertising instruments and extra. Many highly-successful Shopify sellers keep on with the small-business plans and by no means miss the added options of Shopify Plus.

However, having an enterprise-level service only a click on away is a superb total good thing about the Shopify e-commerce platform. If your development calls for added bandwidth for high-velocity gross sales, personalized person experiences or superior operational help, you’ll be able to merely transfer as much as Shopify Plus as an alternative of migrating to a different platform.

Shopify Plus: Best for high-volume e-commerce companies

Source: Brooklinen

Shopify Plus is the closest factor to an all-in-one e-commerce enterprise suite available on the market as we speak. For its $2,000 (and up) month-to-month price, Shopify Plus expands upon the whole lot you get with the Shopify small-business platform.

With Shopify Plus’ just about limitless bandwidth, you’ll be able to settle for over 10,000 transactions per minute, which prevents web site errors or downtime throughout peak seasons and gross sales spikes. You can even arrange time-saving operational automation for order processing, stock administration, buyer segmentation, product publishing and extra.

Perhaps probably the most notable options of Shopify Plus is its AI-driven person expertise and checkout options designed to exponentially improve gross sales. These focused instruments ship a personalized homepage to buyers based mostly on their search and buying historical past and add personalized messaging to extend gross sales at checkout.

Also noteworthy are the multi-site choices you get with Shopify Plus vs. Shopify. You can handle a number of web site manufacturers inside your Shopify Plus account — one thing you’ll be able to’t do in any of Shopify’s small-business plans. You may even arrange customer-specific pricing in your web site to show quantity reductions or wholesale pricing based mostly on buyer account sorts.

Clearly, Shopify Plus supplies an expanded toolkit that each helps high-volume gross sales and helps growth-oriented companies obtain greater gross sales and improve cart dimension. Shopify Plus pricing could be a stretch for rising enterprise, however the income potential can shortly offset its greater price ticket.

Shopify Plus is just an enlargement of the entire gross sales instruments and options that commonplace Shopify small-business plans provide. A direct Shopify vs. Shopify Plus comparability is just a examine of all that you simply get for Shopify Plus’ a lot greater price ticket.


Shopify Plus pricing isn’t publicly revealed. Instead, you need to request a quote, and your Shopify Plus pricing shall be based mostly on a share of your month-to-month revenues. For most move-up sellers, this share is 0.25% of month-to-month revenues.

However, Shopify Plus additionally has a minimal month-to-month price of $2,000 and a cap at $40,000 per thirty days. So, no matter your month-to-month gross sales, you’ll at all times pay a minimal of $2,000 and not more than $40,000 per thirty days on Shopify Plus.

To put it into perspective:

  • $800,000 in month-to-month gross sales x 0.25% (.0025) = $2,000 in month-to-month charges (the minimal stage).

  • $1.5 million in month-to-month gross sales x 0.25% (.0025) = $3,750 in month-to-month charges.

  • $5 million in month-to-month gross sales x 0.25% (.0025) = $12,500 in month-to-month charges.

  • $16 million in month-to-month gross sales x 0.25% (.0025) = $40,000 in month-to-month charges  (capped price).

Shopify Plus additionally locks you right into a one-year contract, not like Shopify’s cancel-anytime flat-rate plans. You can see Shopify Plus is geared for established companies with a observe document of success and revenue stability.

Businesses that don’t come near $800,000 in month-to-month revenues can discover loads of worth in Shopify Plus. With conversion-driving instruments that improve income development and decrease bank card processing charges in comparison with Shopify, Shopify Plus generally is a nice match for companies at round $2 million in annual gross sales.

Source: Shopify Plus

In distinction to Shopify Plus pricing, Shopify provides three economical flat-rate e-commerce plans which value $29, $79 and $299 per thirty days. With Shopify’s small-business plans, your month-to-month price at all times stays the identical, whether or not you may have $10 or $100,000 in month-to-month gross sales.

Each Shopify small-business plan helps multichannel gross sales for Amazon, eBay, Facebook and extra, plus delivers a whole web site answer with loads of built-in advertising and enterprise administration instruments.

As you progress up Shopify’s flat-rate plan ranges, you achieve extra employees accounts and get entry to added options, like present playing cards, superior delivery and reporting instruments.

Source: Shopify

Credit card processing charges

Both Shopify and Shopify Plus embrace the built-in Shopify Payments bank card processing answer. This is the most well-liked cost processing choice for most Shopify and Shopify Plus customers — primarily since Shopify provides a transaction price for those who use one other cost supplier, like PayPal or your personal service provider account. Using Shopify Payments avoids this added price.

On Shopify’s small-business plans, Shopify Payments charges and “outside provider” charges are based mostly in your Shopify plan stage.

Under Shopify’s small-business plans, Shopify Payments charges begin at 2.9% plus 30 cents per transaction on the $29 month-to-month plan, and the proportion drops to 2.6% and a pair of.4% on the $79 and $299 month-to-month plans, respectively. Likewise, the “other processor” price is decrease on the costlier plans.

Shopify Plus customers pay decrease Shopify Payments charges, and these are sometimes negotiated based mostly in your bank card sale volumes. Most sellers shifting from Shopify to Shopify Plus garner a 2.15% plus 30 cents price for Shopify Payments, and the “other provider” transaction price drops to 0.15%.

Moving from 2.4% plus 30 cents per transaction on Shopify’s $299 month-to-month plan to 2.15% plus 30 cents on Shopify Plus won’t sound like a lot. But if you’re processing round $450,000 in funds per thirty days, you’re closing in on the tipping level.

Payment processing charges

Shopify Payment %
based mostly on $450,000 in gross sales per thirty days

Even at $450,000 in month-to-month gross sales, total Shopify Plus pricing is barely greater than Shopify’s $299 flat-rate plan. However, it’s very near the tipping level and, for most sellers, is probably going price the additional value when you think about the numerous added options Shopify Plus brings to the combo.

For sellers seeking to develop revenues shortly, stepping as much as Shopify Plus — even effectively earlier than reaching this $450,000 month-to-month gross sales tipping level — generally is a worthwhile funding. In reality, some Shopify consultants advise shifting up when annual gross sales attain round $2 million, because the Shopify Plus platform units the stage for sooner development.

Shopify Plus customization

Shopify Plus makes use of behavior-driven AI and superior person expertise instruments to ship a totally customer-centric on-line expertise.

Create customized homepage shows

You can customise your Shopify Plus web site homepage shows based mostly on buyer buy historical past and habits. Using Shopify Scripts and Shopify Flows — instruments solely obtainable to Shopify Plus customers — you’ll be able to populate your homepage with merchandise more likely to curiosity your prospects. You can even show customized low cost pricing and coupon offers based mostly in your buyer presets utilizing Flows and Scripts.

Deliver digital “in-home” experiences

Using Shopify Plus’s augmented actuality, 3D and video know-how inside product pages, you’ll be able to create “live” in-home previews that replicate — and enhance upon — the retail buying expertise.

Craft conversion-driving checkout pages

Shopify Plus helps you to customise checkout pages and flows, which is one thing you’ll be able to’t do on Shopify’s flat-rate plans. Incorporating progressive coupons and provides based mostly on the objects within the cart, cart totals and buyer presets is confirmed to dramatically improve conversions and cart totals.

Source: Brooklinen

Create an impulse-buy expertise

Shopify Plus integrates one-click digital pockets checkout proper throughout the product web page. This quick-buy characteristic is confirmed to spice up conversions by offering an impulse-buy expertise and reduce “cart remorse” and deserted carts.

Advanced pricing, delivery and operational flows

Shopify Plus supplies customers with an array of personalized pricing, automation and delivery choices. These are additionally outlined and enabled utilizing Shopify Scripts and Shopify Flows. Here are a couple of methods you’ll be able to customise your pricing and delivery and automate operational flows in Shopify Plus.

Create customer-based pricing

Using Scripts and Flows, you’ll be able to outline all forms of customer-based pricing tables and quantity low cost shows and assign these to your buyer presets. For instance, you’ll be able to create a Gold-member worth low cost or arrange wholesale worth constructions that solely show when these buyer sorts log into your web site.

Source: Shopify Plus

Offer customer-centric delivery

Shopify Plus helps an enormous vary of specialty delivery and supply choices that you may arrange utilizing Shopify Scripts. These embrace delivery choices and reductions based mostly on buyer presets — like providing freight delivery to wholesale prospects solely. Likewise, you’ll be able to outline item-specific delivery charges or reductions and customer-driven order minimums.

Automate your operations

Shopify Plus Flows and Scripts additionally allow you to set time-saving automation guidelines to streamline your operations. For instance, you’ll be able to arrange a Flow to robotically e-mail low-inventory alerts to particular employees or ship these alerts to productiveness instruments like Trello or Slack.

Source: Shopify Plus

Shopify Flow additionally helps you to route orders to numerous achievement facilities, dropshippers or in-house warehouse teams. It can even set off a customer support follow-up name if there’s a list situation or delivery concern. You can arrange all forms of time-saving Flows based mostly on particular triggers and actions.

You can even use Flows to assign prospects to presets based mostly on a present checkout or total buy historical past. This is the important thing to automating the customized person experiences just like the customer-targeted house web page, coupon and pricing shows coated within the earlier part.

For instance, the Flow pictured under robotically assigns a buyer to a loyalty program based mostly on order complete and advertising opt-in. Once the shopper is tagged to the loyalty program, they’ll robotically expertise any worth, house web page, checkout and delivery personalization that targets loyalty program prospects.

Source: Shopify Plus


Every minute of web site downtime can imply hundreds in misplaced gross sales for quantity sellers. Here,  Shopify Plus’ really limitless bandwidth capability is a serious profit over Shopify.

Shopify Plus web sites run on lightning-fast servers with no bandwidth, storage or capability limitations. These techniques are designed to deal with over 10,000 transactions per minute. This ensures that your prospects at all times expertise the quickest, most error-free digital expertise attainable — from preliminary search to checkout.

Shopify flat-rate plans all help limitless merchandise, storage and bandwidth, which implies you received’t be charged for added storage or bandwidth allocations based mostly on visitors spikes.

However, the flat-rate plans do have bandwidth ceilings and, although it’s uncommon, sellers can expertise website delays or errors throughout visitors spikes from flash gross sales or nationwide media protection.

Unlimited employees accounts

Shopify Plus helps limitless employees accounts, in comparison with Shopify’s restricted employees accounts which begin at two on the $29 month-to-month plan and prime out at 15 on the $299 plan. If you may have operations, advertising, warehouse, customer support and internet improvement employees all accessing Shopify, limitless person accounts can critically increase productiveness.

Multiple web site help

Shopify Plus helps a number of variations of your web site, so you’ll be able to create nation, language and currency-specific web sites if promoting abroad. You can even run a singular wholesale model of your web site with wholesale tariffs, low cost constructions and delivery choices that show based mostly in your buyer presets.

In distinction, Shopify flat-rate plans all help only a single web site with primary language and foreign money translators and pricing options.

Dedicated account managers

Shopify has a terrific repute for customer support all-around. Any vendor on its flat-rate small-business plans can get help 24/7 and that features cellphone, chat, e-mail and an intensive data base with tutorials.

Shopify Plus additionally expands this characteristic by assigning a devoted Launch Manager for launching on or upgrading to Shopify Plus. Ongoing help and day-to-day points are dealt with by a devoted Merchant Success Manager (MSM).

Unlike Shopify’s normal help the place sellers attain a brand new service consultant every time,  Shopify Plus Launch Managers and MSMs have hands-on data of shopper accounts. They’re not simply passive help employees, both. Instead, they’re platform companions working to make sure you’re utilizing the entire instruments at your disposal to develop your Shopify Plus retailer.

A model of this text was first revealed on Fundera, a subsidiary of NerdWallet.



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