HomeInternationalSquid Game is Netflix's 'greatest ever' series at launch

Squid Game is Netflix’s ‘greatest ever’ series at launch

The dystopian series, by which contestants who’re deeply in want of cash play lethal kids’s video games to win money prizes, has been seen by 111 million accounts since debuting on Netflix September 17.

To give that quantity some context, Netflix introduced earlier this yr that 82 million households watched “Bridgerton” within the first 28 days following its Christmas debut. “Squid Game” surpassed that quantity in a shorter period of time.

The series is No. 1 on Netflix’s Top 10 lists in 94 international locations around the globe. It’s the platform’s first-ever Korean series to achieve No. 1 within the United States.

The numbers communicate to the sheer measurement of “Squid Games'” recognition and the velocity at which it took off. But Netflix’s — and all streaming providers’ — rankings knowledge comes with some essential caveats.

For starters, these numbers are from Netflix (NFLX) itself and haven’t be vetted by any outdoors sources. Also, that 111 million determine doesn’t suggest everybody watched the series from begin to end. It is primarily based on Netflix’s metric of accounts watching at least two minutes of the series.
'Squid Game' sets off a new game, trying to figure out why it took off on Netflix

Regardless of Netflix’s usually opaque accounting of its reveals’ recognition, the essential context is that the streaming large’s competitors is rising fiercer by the day, and “Squid Game” reveals Netflix stays on high for a cause.

For buyers, so long as Netflix retains including subscribers, Wall Street will possible proceed to be comfortable. “Squid Game” has hit the zeitgeist in a big method, and buzz is the very best means to draw new subscribers and maintain present ones comfortable. The series has additionally earned nice evaluations, garnering a 91% rating on Rotten Tomatoes.

Like many high streaming series, “Squid Game” has change into a popular culture phenomenon. The series has generated memes and even Halloween costume concepts.

The success of “Squid Game” speaks to Netflix’s means to craft a worldwide hit. Netflix has 209 million subscribers and the corporate has labored to achieve audiences on a worldwide scale.

“When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world,” stated Minyoung Kim, Netflix’s vp of content material for Asia Pacific, excluding India. “Today, Squid Game has broken through beyond our wildest dreams.”

“‘Squid Game’ gave [Netflix] more confidence that our global strategy is going towards the right direction,” Kim instructed CNN.

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