HomeFoodTrends to watch at Natural Products Expo West

Trends to watch at Natural Products Expo West

ANAHEIM, CALIF. — More than 2,700 corporations are slated to exhibit at Natural Products Expo West, happening March 8-12 in Anaheim. The occasion, hosted by Informa Markets’ New Hope Network, returns after two years off due to the pandemic.

A so-called Super Bowl for the pure merchandise trade, Expo West usually presents the primary glimpse of cutting-edge innovation created by rising and established manufacturers. Product builders are addressing new shopper challenges and wishes, stated Jessica Rubino, government director of content material at New Hope Network, Boulder, Colo.

“Consumer behaviors are changing, and with that comes the opportunity for the natural products industry not just to meet consumers where they are, but also to predict where they’re heading,” Ms. Rubino stated. “It has been a time to rethink how we connect, how we do business and how we create meaningful solutions for people and planet. Hence, an inspiring approach to innovation has taken shape — one that is much more about solutions than novelty and that makes promises for a brighter future, rather than just surviving the chaos of today.”

Ahead of the present, a panel of specialists mentioned tendencies and new merchandise to watch throughout a digital presentation. Speakers included Scott Dicker, information analyst at SPINS; Amanda Hartt, market analysis supervisor at New Hope Network; and Adrienne Smith, content material director at New Hope Network.

As shoppers pursue customized approaches to wellness, pure, natural and purposeful merchandise are driving a lot of the progress within the meals and beverage market, Mr. Dicker stated.

“Maybe the hottest functional ingredient right now is ashwagandha … growing at 162% both in store and online,” Mr. Dicker stated.

Nootropics, substances which are marketed as enhancing cognitive perform, corresponding to L-theanine and inexperienced tea extract, are also trending.

“People have diminishing attention spans, and nootropics are becoming very popular to help them focus if they’re working from home or have other distractions of life,” he added.

Functional meals and beverage merchandise debuting at Expo West handle a spread of wants, together with vitality, sleep, temper and mind well being, Ms. Smith stated. A ready-to-drink beverage launched by Free Rain, New York, accommodates maca root to “nourish libido, enhance sexual energy and support hormonal balance,” she stated.

Upland Snacks, Petach-Tikva, Israel, has developed freeze-drying know-how that binds fruits, greens and grains into bite-size, crunchy snacks. The model’s mango pineapple superfood bites comprise sunflower seeds, quinoa, chia seeds and turmeric.

U Calming Co., San Diego, creates calming tonics incorporating kava, ashwagandha, L-theanine, chamomile and lemon balm to promote leisure.

“We were stressed before the pandemic,” Ms. Hartt stated. “It’s just become amplified.”

Various attributes are driving progress in natural meals and drinks, Ms. Smith stated, citing “gluten-free, vegan, functional mushrooms, superfoods” and noting natural has turn into a baseline or normal for pure merchandise.

“This is particularly true in those stalwart center-aisle categories where brands are making it so easy for consumers to choose organic and then getting those other benefits on the side,” she stated. “These include things like baking mixes, breakfast cereals, sauces, oils, and of course other basic grocery products like dairy creamers, eggs and chicken.”

She shared for example Good Food For Good Inc., Toronto, which has launched a Bolognese-style, natural plant-based sauce made with pumpkin seeds. All Clean Food, LLC, Minnetonka, Minn., has created a spread of natural pasta dinners which are free from the highest 14 allergens. A porcini mushroom pasta dish is made with white rice and quinoa flours, porcini mushroom powder, herbs and spices.

Several exhibitors have obtained a Regenerative Organic Certified seal, indicating components have been produced by strategies that advance soil well being, animal welfare and social equity. Navitas Organics, Navato, Calif., has debuted a Regenerative Organic Certified cacao powder. The firm companions with farmers who use holistic and indigenous practices that enhance biodiversity and protect pure sources.

Philosopher Foods, Santa Cruz, Calif., launched the first-to-market Regenerative Organic Certified stone-ground chocolate coconut butter. Cattle graze on coconut estates, changing weeds and grass into manure, which stimulates progress of plant roots and sequesters carbon dioxide, in accordance to New Hope Network.

“It’s also certified glyphosate-free,” Ms. Smith famous.

Suggesting “carbon is the new calorie,” audio system reviewed manufacturers and new merchandise homing in on local weather and sustainability. Airly, St, Louis, markets cheddar cheese crackers made with components produced utilizing regenerative agriculture practices. The firm offsets the carbon that’s produced in making the crackers.

“It also has this great seed-to-shelf accounting of its carbon capture, and it does all of this at a really accessible price point,” Ms. Smith stated.

Ms. Hartt highlighted a number of exhibitors pioneering in sustainable packaging. Zen Beverage Co., Irvine, Calif., is a bottled water firm utilizing recycled, licensed Ocean Bound Plastic to assist restore coastal environments. The firm stated it’s on monitor to rescue 50 million lbs of ocean-bound plastic by 2025. Cocojune Products, New York, packages its natural, dairy-free yogurt merchandise in paper-based cups and is working towards a compostable possibility, Ms. Hartt stated.

Another pattern mentioned throughout the presentation is a celebration of range within the pure merchandise trade, as traditionally underrepresented entrepreneurs acquire extra shelf house and help.

“Over the past couple years, we’ve seen tremendous growth in women, minority, NGLCC (National LGBT Chamber of Commerce certified) and veteran-owned businesses,” Mr. Dicker stated. “You’re going to see it all over the show floor.”

Fila Manila Filipino American Kitchen, Laurel Springs, NJ, produces pantry staples impressed by the Philippines’ most iconic dishes. The newest launch is banana ketchup, a tomato-less condiment made with bananas, bell pepper, herbs and spices.

A Dozen Cousins, Los Angeles, presents handy meal staples based mostly on Creole, Caribbean and Latin American recipes. Recent additions embrace ready-to-eat rice cooked in bone broth and seasoning sauces for meat and rice.

San Francisco-based Twrl Milk Tea is a plant-based twist on a well-liked Taiwanese beverage. The canned lattes are made with natural, fair-trade tea and pea milk and infused with nitrogen, which creates a creamy style.

Sanzo, New York, is a glowing water model that includes Asian fruit flavors corresponding to calamansi, yuzu and lychee, with no added sugar, synthetic flavors or preservatives. The startup was “founded by a Filipino American who saw an opportunity to offer a clean label option,” Ms. Hartt stated, including, “His goal was simple, to celebrate high-quality Asian flavors that have for decades have been masked by added sugars.”

Continued innovation in components and types, in addition to enhancements in style, texture and diet, will propel the plant-based meals and beverage class ahead, Mr. Dicker stated.

“Plant-based has certainly been one of the biggest trends that we’ve seen in the industry over the past five years, and we are continuing to see it grow,” Mr. Dicker stated. “I know there’s been a little bit of a plateau after the huge growth that was experienced at the beginning of the pandemic. It kind of came back to baseline, and now we’re expecting more modest but continued growth.”

Contributing to the momentum are considerations associated to well being, surroundings, animal welfare and dietary limitations, he stated.

Chi Foods, Santa Barbara, Calif., produces a spread of natural, plant-based grounds produced from sacha inchi, a nutritious nut with extra protein than pork, in accordance to the corporate.

From Vancouver, BC-based Big Mountain Foods, the Lion’s Mane Mushroom Crumble contains a mix of natural lion’s mane, portabello and shiitake mushrooms, plus pea protein, carrots, coconut oil and hemp seeds.

Miyoko’s Creamery, Petaluma, Calif., developed a liquid vegan pizza mozzarella formulated with cultured cashew milk that “melts, bubbles and browns,” in accordance to the corporate.

Expect to see extra plant-forward formulations not essentially aiming to change or mimic animal merchandise. Ms. Hartt cited jackfruit as an rising ingredient, used as the bottom in a chewy snack provided by Amazi Foods, Bethesda, Md.

Eliminating animal merchandise will not be the one answer for combatting local weather change, in accordance to plenty of manufacturers set to showcase sustainable meat and dairy innovation. Mr. Dicker famous pockets of progress notably round grass-fed and fair-trade claims.

Force of Nature, Austin, Texas, focuses on regenerative meats. The model’s Lonestar Blend Wild Boar and Beef Sausage is made with holistically raised, grass-fed beef and wild boar, an invasive species contributing to water air pollution and crop destruction.

Neptune Snacks, Seattle, presents sustainably sourced fish jerky. The firm makes use of imperfect and undersized cuts or surplus species such because the domestically considerable Wild Alaska Pollock and Pacific Rockfish, lowering waste alongside the availability chain.

Applegate Farms, a Bridgewater, NJ-based subsidiary of Hormel Foods Corp., launched the Do Good Dog, a sizzling canine made with beef raised on verified regenerative grasslands. The cattle that provide the meat for the Do Good Dog are a part of a system contributing to the regeneration of up to 260,000 acres of US grasslands, in accordance to the Savory Institute, a corporation dedicated to facilitating large-scale regeneration of the world’s grasslands.

“I love this product just because of the huge potential impact it could have on our meat industry,” Ms. Smith stated. “It’s showing a way to make mass market produced products like hot dogs better. How can we do it in a better way with more care for animals and more care for land resources?”



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