HomeFinanceVolusion vs. Shopify: Which Is Right for Your Business?

Volusion vs. Shopify: Which Is Right for Your Business?

If you’re out there for an e-commerce platform, two choices you have seemingly encountered are Volusion and Shopify. Both providers are comparable when it comes to ease of use and worth, nevertheless Shopify gives extra options, integrations and design choices, whereas Volusion delivers cheaper cost processing. This detailed comparability may help you determine which possibility is perhaps a greater match for your corporation.

Volusion is a cloud-hosted e-commerce platform that permits retailers to promote virtually something — from handmade items like furnishings and artwork to digital merchandise like subscription providers and software program.

To get began with Volusion you may enter some fundamental details about your self and your corporation. Volusion then guides you thru a multi-step course of to arrange your retailer. You’ll be prompted to set tax, cost processing and transport choices, customise the look of your retailer and create your product catalog.

Once you launch your retailer, you’ll profit from quite a lot of options, together with stock and buyer relationship administration capabilities, a mechanism to gather buyer evaluations, a cell utility, instruments to enhance website positioning, reporting capabilities and a developer’s toolkit for the technically inclined. Note that the options you’ve gotten entry to will depend upon the value plan you choose.

Outside of those options, Volusion additionally gives an utility retailer the place you possibly can prolong the performance of your web site with quite a lot of integrations. If you ever run into any bother, Volusion supplies 24/7 help by way of telephone, e-mail or reside chat, in addition to a Help Center with a formidable quantity of documentation.

In addition, Volusion is straightforward sufficient to make use of that even an e-commerce rookie may launch a retailer with out an excessive amount of hand-holding.

Since launching in 2006, the Shopify platform has been used to construct over 600,000 e-commerce shops and generate $82 billion price of gross sales. Major manufacturers that use Shopify embrace the New York Times, Budweiser, Nestle, Tesla and Red Bull.

When you construct your retailer with Shopify, you’ll undergo a course of that’s pretty just like Volusion’s. It contains arranging your transport, taxes, cost processing, web site design and product catalog. You’ll even have an array of integrations to pick from and 24/7 help.

Shopify gives its personal Shopify point-of-sale system, in-house cost processing and transport instruments. That’s to say nothing of the better number of options you get to handle your e-commerce retailer.

Shopify can supply extra as a result of it’s greater and has a extra numerous vary of consumers to service (10% of all e-commerce shops use the Shopify platform). However, this doesn’t essentially make it superior to Volusion.

The two platforms are very comparable in a few areas:

Ease of use

Both Volusion and Shopify supply simple setup processes that make it potential to launch your retailer in a single day. Once your retailer is reside, each platforms present a dashboard the place you possibly can handle retailer operations. From the dashboard you possibly can carry out a myriad of important enterprise capabilities, together with updating your retailer settings, including stock, fulfilling orders and viewing your web site’s analytics and efficiency. A very useful characteristic of each providers is the theme editor, which lets you apply totally different designs to your web site and see how the adjustments will look in real-time.

If you ever run into any bother managing your retailer, each Volusion and Shopify supply 24/7 help.


Volusion and Shopify supply pricing plans which can be strikingly comparable. Volusion gives three totally different plans, ranging in worth from $29 monthly to $299 monthly, and Shopify gives 4 totally different plans, starting from $9 monthly to $299 monthly (the $9 monthly Shopify plan means that you can promote by way of an present web site or Facebook web page, and doesn’t include a Shopify retailer).

With every service, the costlier the plan you select, the extra options you’ve gotten entry to. Volusion and Shopify may even decrease your bank card processing charges for those who enroll for a costlier plan. Both Volusion and Shopify supply enterprise plans that characteristic quote-based pricing.

The one large differentiator between Volusion and Shopify in the case of worth is that Volusion enforces gross sales limits primarily based on the plan you select. For instance, subscribers to the Personal Plan ($29 monthly) have a restrict of $50,000 in annual gross sales. If they exceed this restrict, they are going to be hit with a payment. Shopify doesn’t have this coverage.

Because Shopify is greater than Volusion, it is in a position to supply fairly a bit extra with its providers.


In no specific order, listed here are a few of the options included within the Shopify platform: a content material administration system, stock and buyer relationship administration capabilities, the power to simply accept bitcoin, multilingual checkout, a POS, website positioning instruments, the power to promote a limiteless variety of merchandise, free PCI compliance and an SSL certificates, customizable analytics reviews and a developer suite. There can be Shopify Experts, a service that means that you can rent Shopify-approved e-commerce designers, an “Ecommerce University” that includes a sequence of ebooks, video sequence and webinars, plus a whole lot and a whole lot of web site integrations.

Volusion gives a beneficiant variety of options in its personal proper, nevertheless it merely can’t match the amount of options inside Shopify. For instance, Volusion can combine with 19 apps in its app retailer, in comparison with over 1,500 apps within the Shopify app retailer. Volusion additionally works with 30 totally different cost gateways. However, Shopify works with over 100 totally different cost gateways. Even with overlapping options, Shopify gives higher worth. For occasion, to get deserted cart restoration with Volusion you could enroll for the $79 monthly plan. Shopify gives deserted cart restoration at $29 monthly.


Another space the place Shopify gives extra selection than Volusion is the feel and appear of your e-commerce web site. With Shopify you possibly can choose from 71 totally different retailer themes, 10 of that are free. Volusion gives a complete of 14 themes; nevertheless, all come at no cost. Still, from a branding perspective, selection helps your retailer look in contrast to the rest on the net. All Shopify templates additionally include their very own intuitive settings so you possibly can customise each side of your storefront.

Both Volusion and Shopify templates are mobile-responsive, and every service gives the choice to edit the HTML and CSS of your web site.

While there are clearly some distinct benefits to utilizing Shopify, Volusion is friendlier to retailers in a single necessary space.

Payment processing

Shopify integrates with over 100 cost gateways, however it’ll cost you an extra payment for those who use a type of suppliers and never its in-house system — Shopify Payments. Volusion, alternatively, will allow you to use any of the 30 cost processors it really works with at no further cost. This is clearly preferable, as getting hit with an extra payment (on high of the bank card processing payment) can add up in a short time.

Furthermore, Volusion’s bank card processing charges for on-line transactions are cheaper with its in-house cost system — Volusion Payments — than Shopify’s are (2.15% plus 30 cents vs. 2.9% plus 30 cents). Even for those who use Shopify’s $299 monthly plan, your bank card processing payment remains to be solely 2.4% plus 30 cents. Volusion’s price is decrease no matter which plan you select.

With each Volusion and Shopify funds you possibly can take all main bank cards. Note you can additionally settle for in-person funds with Shopify by way of its POS system.

Reviewers appreciated each platforms however total beneficial Shopify. Here’s what some reviewers needed to say:

“When it comes to Volusion, I love their ”onboarding” course of – they’ve ready a transparent guidelines of issues to do earlier than you launch your store. They even have superior built-in advertising and marketing instruments, like e-mail newsletters and a social media posting device, that make it simple to handle your advertising and marketing from the Volusion dashboard. Overall, I might advocate Shopify due to their superior buyer help (that issues, quite a bit!) and the number of third-party apps and integrations with totally different service suppliers (together with drop shippers Oberlo and Printful).” — Krista Krumina, freelancer

“After using both Shopify and Volusion to make e-commerce websites for my clients, I have personally come to prefer Shopify as I find their pricing structure more beginner-friendly to new online merchants. Also since many other retailers are using Shopify, there is no shortage of support, guides, tutorials and optimization techniques out there on YouTube and forums.” — Lewis Thomas, net designer, Webaroo

Before making your last resolution, listed here are just a few further e-commerce platforms chances are you’ll wish to think about:


If you wish to keep away from software program charges altogether, select WooCommerce. This is a free plugin that turns any WordPress web site into an e-commerce retailer. Because it really works together with WordPress, you additionally get a formidable degree of customization with WooCommerce. You may also prolong the performance of your retailer with a library of over 300 further apps and integrations. Be conscious that when you have by no means used WordPress earlier than, chances are you’ll face a steep studying curve with WooCommerce.

Big Cartel

If you’re trying for one thing easier than Shopify or Volusion, think about Big Cartel. Big Cartel is a minimalist e-commerce platform for creatives trying for a spot to promote their wares. You received’t get as a lot performance with Big Cartel, however you additionally received’t pay as excessive a worth: Plans begin at simply $9.99 monthly. Note that Big Cartel does place restrictions on the variety of merchandise you possibly can promote relying in your pricing plan.

A model of this text was first printed on Fundera, a subsidiary of NerdWallet.



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