SALEM, ORE. — Willamette Valley Pie Company, LLC is debuting a packaging rebrand and a new line of pie crusts made utilizing an all-butter recipe. The firm was based in 1999 because the Willamette Valley Fruit Co. by the Gerald Roth household, who had been rising berries in Salem, Ore., for 3 generations. In 2001, the corporate acquired LaSuisse Specialty Foods and adjusted their title to the Willamette Valley Pie Co. WV Pie Co. sources berries not solely from its personal farms but additionally from 20 to 30 different Food Alliance licensed native growers.
WV Pie Co. affords massive 40-oz pies, mini 10-oz pies, 26-oz cobblers and 5-oz turnovers in a spread of traditional and seasonal flavors. Along with its fresh-frozen baked meals, the corporate additionally sells frozen berries, jam, freezer jam and syrups.
The new merchandise design encompasses a craft paper brown background embellished with a darkish blue and shiny white label in addition to window field packaging on all of the merchandise.
“We’ve come a long way from our roots as a farmer-owned frozen fruit company, meant to provide stability to local farm families,” mentioned Austin Kelly, chief working officer at WV Pie Co. “This long-overdue update is the opportunity for our image to match how we’ve ripened as a brand.”
The firm’s launch of all-butter crusts might be out there on-line on their web site and nationwide within the freezer part of shops, together with choose Safeway shops. Consumers will be capable to select amongst flavors within the all-butter line together with Dutch caramel apple, cherry crunch, Oregon berry mix, triple chocolate cream, Key lime and conventional pumpkin. Available initially within the massive pie dimension, WV Pie Co. is also planning the upcoming debuts of an all-butter hand pie and an all-butter particular person pie crust.
“Despite our focus on nationwide expansion in retail, we will always remember our roots,” Mr. Kelly mentioned. “Not only is our origin story the core of our identity, but we also very much plan on continuing our regional fundraising efforts supporting small business and our local communities.”