HomeFinanceWooCommerce vs. Shopify 2021: Features, Pricing, Reviews

WooCommerce vs. Shopify 2021: Features, Pricing, Reviews

WooCommerce and Shopify are two of probably the most broadly used e-commerce platforms on this planet — however that’s just about the place the similarities finish. The method every platform takes in delivering its service is vastly completely different. Here’s what it is advisable to know to determine which of those choices is perhaps proper in your small enterprise.

It’s onerous to establish any significant similarities between WooCommerce and Shopify. Sure, they’re each e-commerce instruments and so they each permit for the sale of merchandise on-line, however that doesn’t make it easier to determine which platform is best.

  • Both platforms permit for the sale of a vast variety of merchandise.

  • Both platforms mean you can promote most sorts of merchandise (bodily, digital, providers).

  • Both platforms provide designs which might be mobile-responsive (i.e. look good on a cellular machine).

  • Both platforms permit for using coupons and low cost codes.

  • Both platforms have built-in transport charge and tax calculations.

It’s a lot simpler to search out areas the place these two platforms are completely different. Below are some examples of those variations in areas the place one choice gives a greater degree of service than the opposite.

Where WooCommerce is best


Obviously, free is one of the best worth, and WooCommerce prices nothing to obtain. You nonetheless need to pay in your personal area title and SSL certificates, however these can value as little as $10-$20 per yr. The internet hosting could be a bit costlier relying on how a lot storage you want (bigger shops would require costlier internet hosting). Services like Bluehost provide particular offers to e-commerce retailers, with internet hosting as little as $2.75 monthly, together with an SSL certificates. All in all, that is less expensive than Shopify.

Payment processing

Another space WooCommerce will prevent cash is with cost processing. It integrates with each Square and PayPal, each of which can cost you 2.9% plus 30 cents to course of digital funds. This is identical bank card processing charge you’ll get with Shopify if you happen to join its “Basic” plan ($29 monthly). But that’s simply it — you want to enroll in Shopify Payments to get this processing payment. If you select to go together with one other cost processor, Shopify will add a further payment.


Shopify is thought for having a lot of options and integrations, and that’s true. But as a result of WooCommerce is an open-source platform, these with a technical background can remodel their retailer into one thing fully authentic in the event that they had been so inclined. Furthermore, the WordPress theme retailer is loads larger than the Shopify theme retailer, that means retailers have much more choices to select from when designing the look of their retailer.


The advantage of being the most important e-commerce platform supplier (observe that WooCommerce is an e-commerce plugin) is which you can add quite a lot of “stuff” to your platform, and different individuals construct software program to work along with your platform. Among the issues included along with your Shopify retailer are a running a blog module, superior metrics reporting, deserted cart restoration, a cellular app, each day knowledge backups and the flexibility to go looking your web site in a number of languages.

All of the pricing packages additionally embrace Shopify point-of-sale, plus paid add-ons just like the aforementioned Shopify Shipping and Shopify Experts who may also help you customise your web site. If that’s not sufficient, there are over 1,500 apps within the Shopify app retailer that may lengthen the performance of your web site, together with integrations for issues like dropshipping, advertising and marketing, gross sales and conversion, buyer assist, stock administration and extra.

So though WooCommerce is extra customizable, those that need a tailor-made answer with out getting too technical will honest higher with Shopify.

Ease of use

If you’ve had expertise utilizing WordPress, you may discover WooCommerce simpler to make use of. But generally, Shopify incorporates a very intuitive platform that even probably the most inexperienced e-commerce service provider shouldn’t have bother navigating. Some of the options that make it so user-friendly embrace its drag-and-drop web site designer and its “E-commerce University” that includes a collection of ebooks, video collection and webinars on how you can run your Shopify retailer.

Shopify’s customer support can be extra accessible than WooCommerce’s. It is out there 24/7 and might be contacted by cellphone, e-mail or stay chat. With WooCommerce you need to submit a ticket and watch for a response. There is nonetheless a sturdy on-line neighborhood of WooCommerce customers who speak on boards and put up blogs.


Shopify handles all of the technical elements of your retailer, together with knowledge storage, that means scaling is as straightforward as upgrading your pricing plan to accommodate a further variety of employees accounts. The bigger your online business will get, the extra perks Shopify will throw your manner, together with cheaper bank card processing and extra options.

While WooCommerce doesn’t restrict you by way of employees accounts, your platform is self-hosted, making you accountable for storage, knowledge backups and safety. As your online business will get larger, you could determine you don’t wish to spend your time tending to those logistical duties.

Here’s what small-business house owners and web site designers who’ve expertise utilizing each providers need to say.

Shopify wins for ease of use

“For years I was a WooCommerce fanboy, but after I started working with a client on the Shopify platform, I couldn’t believe how much easier it was to work with. From a user standpoint and a development standpoint, it’s so much easier to run and much cheaper to modify. Not only that, the amount of apps and themes you can choose from goes far beyond what WooCommerce offers. Shopify is what I recommend for any company looking to run lean and focus more of its spend on marketing and products, rather than development and website updates.”

You do not personal your Shopify web site

“Shopify is great for businesses that have limited website design budget and are willing to sacrifice some control in order to save some money. It is important to know that you do not own a Shopify website — you are simply leasing space on its platform. So the website, once built, is not transferable and is technically not an asset of the business since it is not owned. WooCommerce is an open-source solution that integrates nicely with the WordPress web development platform. Businesses that can afford to invest a little more upfront in their online store can benefit from true ownership and claim the website as an asset.”

Superior analytics make a distinction

“But with that higher price point, Shopify offers a better e-commerce experience on both the business and consumer ends. For businesses, the analytics platform on Shopify is superior and offers more tools for marketers, such as abandoned cart retargeting. For consumers, the platform offers an easier and more intuitive experience. You are less likely to lose a potential customer due to frustration or related factors.”

Think about your online business sort

“If you want to run a blog or an affiliate website, sure, go with WordPress and WooCommerce. If your livelihood depends on selling physical products that you ship or that are dropshipped, stick with a hosted e-commerce platform made specifically for that purpose, like Shopify. You’ll pay a little more per month but in the long run, it’ll save you a lot of time, which is money.”

Use WooCommerce if…

Choose WooCommerce if you happen to want a quick-and-dirty e-commerce retailer, you perceive WordPress and/or you have got a technical background and know how you can tinker with code. WooCommerce does provide an inexpensive e-commerce answer, however if you’re inexperienced, you should have a tough time creating one thing that can actually stand out. However, in case you have the time and price range to put money into creating one thing distinctive, WooCommerce provides you quite a lot of prospects.

Use Shopify if…

Opt for Shopify in case you have the cash to spend upfront, you need a clear and professional-looking e-commerce retailer with none trouble and you propose to have a excessive quantity of transactions. Really Shopify is sort of a one-size-fits-all answer as a result of there isn’t a enterprise scenario that Shopify can’t work for. That’s to not say it’s higher than WooCommerce, simply that Shopify will in all probability be a extra accessible product for a bigger section of the market.

A model of this text was first revealed on Fundera, a subsidiary of NerdWallet.



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